Catherine Alupun

Love Your Tap

Diminishing fresh water has become a major concern of the 21st century and is an indication of Earth’s ominous state. Love Your Tap is a grassroots activist media campaign that promotes the importance of New York City’s tap water through a set of animations designed for television and the web. The animations depict specific topics such as water conservation treatment and the problem of bottled water. Through the use of vibrant colors and bubbly graphics, the animations are designed to be fun and eye catching. This project aims to generate awareness and exemplify how a media-savvy individual can make an impact in a hyper-connected world.

Catherine Alupun




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David Carroll

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